Post by lizaseo11 on Nov 10, 2024 4:24:18 GMT
One of the main components of a website is quality content. This opinion is shared by both domestic SEO specialists and their foreign colleagues, who often write formulations like “Content is a God”. You can’t argue with this – the quality of the content directly affects a number of other technical and behavioral indicators of the website. If you cannot write an interesting and high-quality SEO-optimized text yourself, you need to resort to the services of a copywriter.
When seeking the services of a copywriter, it is important to be able to correctly, concisely and correctly draw up a technical task for an article. Otherwise, there is a high probability of getting a completely different text than you initially needed, but you will not be able to make any claims to the contractor due to the fact that your TS was fundamentally wrong. How to draw up a TS for a copywriter and what examples of TS can be considered good, and which TS sample indicates the customer’s lack of experience?
Preparing materials for a copywriter
First of all, you need to choose the general theme of the text, and then - a specific topic for the article. Let's explain with an example: if you are running a culinary blog, then first of all you need to decide on the general theme that you need - perhaps you should first describe first courses, perhaps - desserts, etc. Have you chosen? Then the next step is choosing a topic for the article, for example, "Favorite desserts of Alcatraz prisoners" or "TOP-10 desserts in Belgium".
The next step is to select keywords for the article. This can be done in any convenient way - use the capabilities of Yandex.Wordstat, use specialized keyword selection services, or study competitors' articles and collect the keys they have used previously.
By collecting materials and data for each article, you create a content plan, after which you can begin writing the technical specifications for the copywriter on each topic.
How not to write a technical specification
When considering how to write a technical task, it is impossible not to mention such an important nuance as an example of a technical task that should not be given to a copywriter. Let's look at the example below:
Order: describe in detail the process of breeding fish in an aquarium, about 4-6 thousand characters without spaces.
Topic: aquarium fish swordtails.
You need to write a readable shopify website design and interesting article on the topic specified above. You have 1 day to write the article, but if it is ready in 3-4, that is also good. The uniqueness must be 100%, in the middle and at the end of the text there must be keys from the title of the article.
It may seem that the example of the technical task is correct and composed correctly - there are separate requirements that need to be taken into account when writing an article. However, such an example of the technical task will give the copywriter unlimited opportunities for writing and, as a result, the text may not turn out as originally intended. The copywriter will immediately have a dozen questions - where to check for uniqueness, what shingle should be observed, what exactly to write about - about fish breeding, about fish food or about the best aquariums for them, or about all of this at once?
How to write a technical specification correctly?
When drafting a technical specification, the following 10 points should be taken into account to obtain the highest quality content:
Title. On the one hand, it should catch the target audience, on the other hand, it should be the “core” of the entire future article. As a rule, it fits into 40-65 characters.
Description or a short description of the article. It should attract users and briefly convey the essence of the entire article. The optimal volume is 100-160 characters.
Text size/price. The recommended article size and cost per 1000 characters (with or without spaces) are indicated.
Requirements for the content of the article. The address to the reader, the writing style and other wishes - everything is indicated in this section.
Text structure. It is necessary to clearly indicate the structure of the article, for example: paragraph length - up to 800 characters, no more than 5 sentences. Numbered and bulleted lists, formatting with subheadings H1-H3, highlighting quotes and key ideas on the topic, etc. are required.
The purpose of the text - always indicate whether you need a congratulatory article for the anniversary of concierge Kuzma Petrovich or whether you need a technical description of the product, or a sales text, etc.
Don't forget to select the most suitable LSI keys that a copywriter should use in his work. One of the options for selection is using Google Trends , which can help you find out trending user queries.
Key words. Direct occurrences, diluted, word forms, frequency of use - all this must be indicated by you without fail.
What to avoid in the text. “ Without a doubt, this topic is extremely relevant and, of course, it is difficult to imagine modern society without it.... ” - you don’t need an article that is 50% empty, do you? And an advertising article with phrases in the style of “ Hurry up, buy painting ”? Tell the copywriter about this.
Text uniqueness. Please note - not just “100%”, but with an indication of the uniqueness checking service (text.ru, eTXT, Advego) and, if necessary, the shingle length.
Additional text parameters. Such indicators as text wateriness, academic and classical nausea, word spam play an important role.
Depending on what kind of article you need, you can also include in the technical specifications a task to find thematic images for the article and optimize them, mention the indication of sources for writing the text and compliance with spelling/stylistic requirements.
When seeking the services of a copywriter, it is important to be able to correctly, concisely and correctly draw up a technical task for an article. Otherwise, there is a high probability of getting a completely different text than you initially needed, but you will not be able to make any claims to the contractor due to the fact that your TS was fundamentally wrong. How to draw up a TS for a copywriter and what examples of TS can be considered good, and which TS sample indicates the customer’s lack of experience?
Preparing materials for a copywriter
First of all, you need to choose the general theme of the text, and then - a specific topic for the article. Let's explain with an example: if you are running a culinary blog, then first of all you need to decide on the general theme that you need - perhaps you should first describe first courses, perhaps - desserts, etc. Have you chosen? Then the next step is choosing a topic for the article, for example, "Favorite desserts of Alcatraz prisoners" or "TOP-10 desserts in Belgium".
The next step is to select keywords for the article. This can be done in any convenient way - use the capabilities of Yandex.Wordstat, use specialized keyword selection services, or study competitors' articles and collect the keys they have used previously.
By collecting materials and data for each article, you create a content plan, after which you can begin writing the technical specifications for the copywriter on each topic.
How not to write a technical specification
When considering how to write a technical task, it is impossible not to mention such an important nuance as an example of a technical task that should not be given to a copywriter. Let's look at the example below:
Order: describe in detail the process of breeding fish in an aquarium, about 4-6 thousand characters without spaces.
Topic: aquarium fish swordtails.
You need to write a readable shopify website design and interesting article on the topic specified above. You have 1 day to write the article, but if it is ready in 3-4, that is also good. The uniqueness must be 100%, in the middle and at the end of the text there must be keys from the title of the article.
It may seem that the example of the technical task is correct and composed correctly - there are separate requirements that need to be taken into account when writing an article. However, such an example of the technical task will give the copywriter unlimited opportunities for writing and, as a result, the text may not turn out as originally intended. The copywriter will immediately have a dozen questions - where to check for uniqueness, what shingle should be observed, what exactly to write about - about fish breeding, about fish food or about the best aquariums for them, or about all of this at once?
How to write a technical specification correctly?
When drafting a technical specification, the following 10 points should be taken into account to obtain the highest quality content:
Title. On the one hand, it should catch the target audience, on the other hand, it should be the “core” of the entire future article. As a rule, it fits into 40-65 characters.
Description or a short description of the article. It should attract users and briefly convey the essence of the entire article. The optimal volume is 100-160 characters.
Text size/price. The recommended article size and cost per 1000 characters (with or without spaces) are indicated.
Requirements for the content of the article. The address to the reader, the writing style and other wishes - everything is indicated in this section.
Text structure. It is necessary to clearly indicate the structure of the article, for example: paragraph length - up to 800 characters, no more than 5 sentences. Numbered and bulleted lists, formatting with subheadings H1-H3, highlighting quotes and key ideas on the topic, etc. are required.
The purpose of the text - always indicate whether you need a congratulatory article for the anniversary of concierge Kuzma Petrovich or whether you need a technical description of the product, or a sales text, etc.
Don't forget to select the most suitable LSI keys that a copywriter should use in his work. One of the options for selection is using Google Trends , which can help you find out trending user queries.
Key words. Direct occurrences, diluted, word forms, frequency of use - all this must be indicated by you without fail.
What to avoid in the text. “ Without a doubt, this topic is extremely relevant and, of course, it is difficult to imagine modern society without it.... ” - you don’t need an article that is 50% empty, do you? And an advertising article with phrases in the style of “ Hurry up, buy painting ”? Tell the copywriter about this.
Text uniqueness. Please note - not just “100%”, but with an indication of the uniqueness checking service (text.ru, eTXT, Advego) and, if necessary, the shingle length.
Additional text parameters. Such indicators as text wateriness, academic and classical nausea, word spam play an important role.
Depending on what kind of article you need, you can also include in the technical specifications a task to find thematic images for the article and optimize them, mention the indication of sources for writing the text and compliance with spelling/stylistic requirements.